This is the kind of thing that I wouldn't write about if this was a newspaper. It wouldn't be worth the ink and paper. But, since this is a blog, I can write about the most trivial stuff.
There's a sign on Main Street in Snellville where Mattress King, Genesis Salon, and Subway are in the same shopping center in Snellville.
I was sitting waiting for the traffic light, and reading the sign. The top two lines say: "GET YOUR GUEST BEDS HERE" - then the last line says something like: "AF 3 PM 6" VALUE DEAL $4.99"
I was trying to rationalize what they were trying to say. I thought maybe Mattress King had 6" thick guest beds, but I couldn't fathom why you could only buy a 6" guest bed after 3 pm, and the $4.99 really puzzled me. I thought maybe it's guest beds for $499. I'm embarrassed to say that it took me a while to figure it out that the last line was for Subway, not for the Mattress King. Okay, it was early.
I don't really think they should share the sign. Or, just don't share it at the same time. Subway should use it one week and Mattress King the next. That's the only way that each of them will have room to put up messages that will communicate well and bring customers in. People only have a few minutes to scan the sign and process the information. The word 'After' should not need to be abbreviated to AF. Don't do anything with your business that makes customers go "huh?!?"
Just alternate weeks to share the sign. That's all I'm sayin.'
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